Insights from Ken — Revenue Engine Partners https://revenueenginepartners.com/insights Field notes from Ken Wisnefski — patterns from recent Revenue Engine assessments and lessons from 25+ years of building, scaling and exiting companies. en-us Wed, 12 Aug 2026 12:00:00 GMT AI Is Changing B2B Sales — But Maybe Not How You'd Expect https://revenueenginepartners.com/insights/ai-is-changing-b2b-sales https://revenueenginepartners.com/insights/ai-is-changing-b2b-sales Wed, 12 Aug 2026 12:00:00 GMT 94% of B2B buyers use LLMs during the buying process and rank vendors before ever speaking with sales. Why the biggest AI shift in B2B sales is on the buyer's side, what it means for marketing visibility, and why AI may actually make good salespeople more valuable. Basic AI Tools Businesses Should Integrate https://revenueenginepartners.com/insights/basic-ai-tools-businesses-should-integrate https://revenueenginepartners.com/insights/basic-ai-tools-businesses-should-integrate Tue, 11 Aug 2026 14:00:00 GMT Most businesses don't need 25 AI subscriptions — they need 4–6 tools that actually save time, reduce costs and improve decision-making. The six AI tools most businesses should understand and experiment with: ChatGPT, Replit, Claude, Perplexity, Zapier and Canva. The 10-Minute Daily Check: 5 Things Owners Should Review Every Day https://revenueenginepartners.com/insights/five-things-owners-should-review-every-day https://revenueenginepartners.com/insights/five-things-owners-should-review-every-day Tue, 11 Aug 2026 12:00:00 GMT A snapshot of the health of your business in just 10 minutes a day. The five numbers and signals every owner should review daily — cash, pipeline, marketing, customers, and team priorities. What Marketing Is Getting the Best Results Right Now? https://revenueenginepartners.com/insights/what-marketing-is-getting-the-best-results-right-now https://revenueenginepartners.com/insights/what-marketing-is-getting-the-best-results-right-now Mon, 10 Aug 2026 18:00:00 GMT Marketing is coming full circle. Why AI-automated outreach is falling flat, why Account-Based Marketing is working again, what we're seeing from Meta and Google Performance Max — and why qualified leads matter more than cheap leads. A Growing Concern: The Rising Cost of Client Acquisition https://revenueenginepartners.com/insights/rising-cost-of-client-acquisition https://revenueenginepartners.com/insights/rising-cost-of-client-acquisition Mon, 10 Aug 2026 16:00:00 GMT Acquisition costs are climbing across every channel — Google Ads, LinkedIn, SEO. Why businesses need to look past lead costs to total acquisition cost and lifetime value, and what happens when CAC exceeds LTV. The 10 Biggest Issues Facing B2B Companies Today https://revenueenginepartners.com/insights/top-10-issues-facing-b2b-companies https://revenueenginepartners.com/insights/top-10-issues-facing-b2b-companies Mon, 10 Aug 2026 12:00:00 GMT Based on our recent Revenue Engine assessments — the ten most common problems holding back founder-led B2B companies, from lead quality and sales follow-up to retention, AI adoption and founder dependence.